New Horizon - Professional Gardening Services Website
A vibrant, SEO-optimised WordPress site for a gardening company, designed to grow local visibility and convert visitors into loyal clients.
Building a Fresh, Functional Online Presence for New Horizon Garden Care
New Horizon Garden Care is a local landscaping and gardening service with over a decade of experience in lawn care, maintenance, and bespoke garden solutions.
With a growing customer base and a strong local reputation, they needed a modern, easy-to-navigate website that would showcase their work and convert new visitors into enquiries.
Built on WordPress, this website balances bold branding with a soft, organic layout that evokes care, nature, and professionalism.
Local SEO strategy and performance optimisations were integrated from day one to support long-term growth in search visibility.
Creating a Growth-Focused Website for a Gardening Business
To elevate New Horizon’s credibility and help them attract new local clients, we built a clean, branded website experience designed to showcase their services, establish trust, and support SEO success.
- Custom WordPress Web Design – Designed from the ground up to reflect New Horizon’s friendly, expert tone and nature-based service offering.
- Service Page Strategy – Clear, digestible breakdowns of key services like Lawn Care, Turfing, and Garden Clean-ups.
- Local SEO Optimisation – Keyword-driven content tailored for discovery in Buckinghamshire and nearby towns.
- Responsive Layout – Optimised for smooth, consistent viewing across mobile, tablet, and desktop.
- Visual Branding – Integrated earthy tones, soft textures, and custom illustrations for an inviting aesthetic.
- Contact Integration – Prominent “Get a Free Quote” buttons and quick-access contact info for conversion efficiency.
Showcasing Services with a Down-to-Earth, Local Feel
- Blending Boldness with Warmth – The site needed to be visually engaging, but still feel trustworthy and welcoming to local homeowners.
- Communicating a Wide Range of Services – We structured the content to keep each offering clear and easy to understand without overwhelming visitors.
- Improving Local Search Visibility – Geo-targeted keyword integration and fast performance were key to making sure New Horizon could rank for searches in their area.
Crafting a Nature-Inspired & High-Converting Website
Clean, Organic Web Design
A tailored WordPress theme was designed with clean layouts and soft green hues to reflect the company’s focus on natural beauty and detail-driven work.
Bold CTAs and clear structure keep the user journey smooth while embracing the approachable tone of the brand.
The vibrant hero image of a "garden being unrolled like a lawn carpet" immediately communicates creativity and professionalism, setting the stage for a memorable brand experience.
Optimised Content & SEO Strategy
Built with strong foundations for SEO and lead generation, the content strategy supports clarity and local discoverability.
Content Writing:
Well-organised service descriptions covering lawn mowing, shrub pruning, turfing, clean-ups, and more.
SEO Enhancements:
- Local keywords embedded across headings and body text
- Performance-first image formatting and compressed WebP assets
- Targeted calls to action and homepage location coverage for Buckinghamshire
Key Features & Functionality
- Tailored WordPress Build – Customised a professional WordPress template to align with New Horizon’s tone and audience
- SEO-Driven Structure – Optimised headings, meta content, and alt text for strong organic reach
- Service Clarity – Clean, card-based layout makes browsing services easy and user-friendly
- Contact Forms & CTAs – Designed for conversion with sticky nav, mobile buttons, and clear calls to action
- Mobile Optimisation – Seamless performance on all screen sizes
Image Optimisation:
- Alt Tags – Included for SEO and accessibility
- Compressed Files – Delivered in WebP for fast load speeds
- Consistent Styling – Branded visual consistency across every screen
A Vibrant Site That Supports Real Growth
- Increased Enquiries – Contact form submissions rose thanks to clear CTAs and improved mobile usability
- Improved Local SEO Visibility – The site ranks more competitively for garden services across its service area
- Professional Brand Identity – A cohesive, welcoming look and feel that better reflects New Horizon’s reputation
- Client-Editable CMS – Built in WordPress so the business owner can easily manage content over time