The Squeak Shack - Small Animal Boarding Website
A warm, bespoke Webflow site for a small pet boarding service, designed to build trust and charm with every scroll.
The Squeak Shack – Custom Webflow Website for Small Animal Boarding
The Squeak Shack isn’t your typical small animal boarding business — and its website reflects that.
Designed and developed from scratch in Webflow, this project was all about creating something truly custom: soft, playful, and instantly comforting to pet owners looking for a home-away-from-home for their furry companions.
Unlike generic pet care templates, this design stands out with warm illustrations, inviting colours, and a layout crafted to make visitors feel at ease.
The tone is personal, the visuals are friendly, and every element works together to build trust from the very first scroll.
Whether someone is looking for rabbit, guinea pig, hamster, or mouse boarding, the goal was clear: create a digital presence that feels as gentle, safe, and thoughtful as the in-person experience.
A Bespoke Webflow Build for a Pet-Loving Brand
- Custom Web Design (Webflow) – Designed and developed in Webflow from the ground up - no templates, no shortcuts - just a unique site tailored to the brand’s personality.
- Custom Logo Design – Created a playful, welcoming logo using a soft typeface and a custom rabbit foot graphic to instantly communicate warmth and the brand’s animal-loving personality.
- Illustration & Lottie Animation Integration – Integrated handpicked illustrations and character-driven artwork, enhanced with lightweight Lottie animations to bring the site to life and capture a friendly, pet-loving vibe.
- UX Strategy – Structured for ease-of-use, focusing on comfort, clarity, and quick access to pricing, services, and trust-building content.
- CMS Setup (In Progress) – Creating dynamic content areas for services, testimonials and blog.
- SEO Best Practices – On-page SEO structure with local targeting (e.g., “rabbit boarding near London,” “small pet hotel in Buckinghamshire”).
- Mobile Optimisation – Designed to feel just as warm and easy-to-navigate on a phone as it does on desktop.
Making Trust Tangible Through Design
- Standing Out From Competitors – Most pet boarding sites are sterile, dated, or overly corporate. This one needed to feel personal and heartfelt — and completely different.
- Trust & Safety First – Pet owners needed to immediately feel they could trust The Squeak Shack with their beloved animals. This meant carefully crafted messaging, human touches, and transparency in services and pricing.
- Mobile-First Clarity – With many users browsing on mobile, the experience had to be clean and reassuring on every screen size.
Wholesome, Comforting & Full of Personality
The visual direction draws inspiration from soft illustration styles and nature-toned palettes, paired with playful UI details and rounded typography.
The layout leads with empathy, telling the story of the brand’s founder — a qualified vet nurse assistant — and weaving trust into every section.
Custom icons, warm CTA buttons, and subtle textures make the site feel handcrafted, mirroring the care The Squeak Shack provides to its tiny guests.
Key Features
A Digital Experience That Feels Like Home
- Unique Brand Identity – The site doesn’t just stand out — it connects. Visitors get a sense of personality, care, and professionalism from the start.
- Boosted Local Awareness – With strategic SEO and location-based content, The Squeak Shack now reaches pet owners across Buckinghamshire and nearby London areas.
- Increased Enquiries – The easy navigation, soft tone, and clear service pages led to increased trust and more direct bookings.
- A Site That Reflects the Experience – Most importantly, the website now feels like The Squeak Shack: friendly, safe, and made with love.